We adopt a variety of field methodologies to assist our China market research including:

Qualitative Research

  • Focus group discussion
  • In-depth interviewing
  • in-home interviewing
  • Ethnographic

Quantitative Research

  • Face-to-face interviewing via CLT /Door-to-door /
  • Pre-recruited panels
  • CAPI / CATI / Telephone interviews
  • Product placement
  • Online

Observational Research

  • Mystery interviewing
  • Accompanied Shop-along

According to the needs of the project, will compliment the above with pre-tasking such as diary, pre-placement and blogging.

Based on different China market research objectives, we adopt different field methods to achieve maximum findings. we ensure that the recommended approach will generate the best quality data, with time efficiency and cost saving.